Broccoli and desire : global connections and Maya struggles in postwar Guatemala

Type

Book

Authors

Edward F. Fischer

Peter Benson

ISBN 10

0804754047

ISBN 13

9780804754040

Tags

Economics, Guatemala, Mayan, Cultural, Caribbean & Latin American, Globalization

Description

This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production. - from Amzon

Number of Copies